We are thisclose to being thoroughly put under a microscope for all (corporations and governments) to see.
You probably don’t know this, but there are people studying where you work and how you get there, how long you’re stuck in traffic and what red lights you avoid.
And it’s all coming from your cell phone.
The grand experiment is in full play:
Morristown (NJ) has become the laboratory for (AT&T’s) experiment in “big data” — the massive amounts of information we unwittingly share every day that can reveal minute details of our lives…
There is a glut of information valuable to retailers and planners alike that companies hope to extract from our phones.
This is getting quite scary. Consider what AT&T has done.
(Chris) Volinsky (director of AT&T research department) and his team have mapped the movement of workers in and out of Morristown each day — as well as the arrival and departure of crowds who frequent bars and restaurants at night — by isolating cell-phone users who make calls in the town at certain times throughout the week.
What the team ended up with was a clear snapshot of where Morristown’s labor pool lives and where its late-night revelers go when the bars close. Roughly 41 million phone calls and text messages laid out on a map show trends not readily apparent: Workers commute from as far east as Queens, and Morristown’s nightlife draws people not only from North Jersey, but from Brooklyn as well.
On the positive side of this noble experiment is
Volinsky’s team’s research will give Morristown access to a wealth of real-time data, and officials there hope it will help them answer questions about infrastructure, housing and zoning, as well as transportation. The patterns of how people move between cities will also help in coordinating with neighboring municipalities, said town administrator Michael Rogers.
The negative side?
But privacy advocates worry information about people will be exposed, despite measures taken to protect consumers.
“Big data’ is the mantra right now. Everyone wants to go there, and everyone has these stories about how it might benefit us,” said Lee Tien, senior staff attorney with the Electronic Frontier Foundation, a San Francisco-based nonprofit organization specializing in free speech, privacy and consumer rights.
“One of the things you learn in kindergarten is that if you want to play with somebody else’s toys, you ask them,” Tien said. “What is distressing, and I think sad, about the big data appetite is so often it is essentially saying, ‘Hey, we don’t have to ask.”
Unfortunately, it is inevitable that once the information is collected there will be those in power who will use it to the detriment of the population at large.